Why Personal Branding is Important for Job seeking Engineers
Personal branding is what makes you as an engineer stand out from the crowd. Personal branding is about the characteristics, that makes you interesting, relevant, and different, and you communicate your unique value to potential hiring managers.
Personal branding is the process of creating a brand identity for an individual and how you project your brand and your values to the world. Ensuring that your target audience knows who you are, what you stand for and why they should choose you over your competitors.
According to Search Engine Journal “ Personal branding can help you control the narrative about yourself and introduce yourself in the best light possible. It’s also a way to stand out from the competition. In a world where everyone has an online presence, personal branding can help you make yours stand out from the rest”
There are a number of ways to promote your personal brand. Below is a list that we here at STEM Recruitment Partners have compiled together for engineering jobseekers.
Online Presence and Personal Branding:
LinkedIn is a professional social media site used by professionals to connect with other like-minded professionals and organisations. It can be used to aid your jobseeker search as all recruiters use it as one of the first protocols when searching for candidates.
LinkedIn can also be used to build your network, strengthen your brand positioning, and get noticed by potential project partners or hiring managers for top engineering organisations. Being visible on LinkedIn by keeping your profile optimised will help you get noticed.
Its not enough to just have a presence on LinkedIn you need to engage with the community to really stand out. By engaging in engineering group posts and providing commentary on latest news within the engineering field that you are in will allow you to become an industry expert.
Having a personal brand in place will allow you to be more trusted by your target audience. In the same way that product brands such as Apple and Volkswagen are trusted personal brand is trusted by those you want to reach.
Having a personal brand in place allows your target audience to know who you are and what you stand for. This allows them to feel like they already have a relationship with you and thus are more likely to use your services or hire you for the engineering job.
Commit an hour per week to updating content to engaging on social media which will allow you to become the go to person in a particular engineering field.
STEM Recruitment Partners specialises in the placement of candidates from Science, Technology, Engineering & Mathematics backgrounds into Manufacturing, Life Science, Supply Chain & Engineering Businesses nationwide.
Our leading engineering recruitment agency is based in Limerick & Cork, and we have excellent engineering, jobs in Ireland. Check out some of our roles in our job portal.
Reach out to the team in STEM Recruitment Partners for the best advice and support in building your engineering career, contact us today www.stemrp.ie